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tabletMany studies show that intensive food production, given by the development of agriculture, was the turning point in the evolution of society as we know it today. While this surplus has helped to meet the needs of a unimaginable number of people than in the past, our planet is approaching problems that at first glance seem to be insurmountable.

The growing intensification of ever-growing crops and the excessive use of pesticides, fertilizers, water and energy has produced the ultimate paradox that very often the land loses in biodiversity and production.

Globalization, as well as being an opportunity, is also the cause of an extremely volatile market which, with the development of emerging economies, causes a growing demand for energy, thus resulting in higher costs.

Lastly, non-indigenous pathogenic agents can affect a crop or even an entire agricultural region in a very short time. Some examples are the recent cases of red palm weevil, olives xylla and kiwi bacteriosis in the agro-pontino region.

How can these problems be addressed? How can agriculture be intensive and competitive but at the same time sustainable?

As in the past, technological innovation suggests the solution and in this case is digital innovation applied to agriculture that goes under the name of precision agriculture. Digital technologies, field sensors, the internet of things and Big Data are a unique opportunity to tackle the challenges farmers will face.

As we will see in our next Blog post, these combined technologies can help solve many of the problems described above. It is in this context that the mission of OMICAFARM is developed.  We try to help the growth and development of agricultural enterprises with digital innovation.

Thank you for your attention and stay tuned on our Blog!